Signal dossier · Q4 2025

NKE

Nike · Consumer Discretionary

HoldLens verdict · single −100..+100 scale

BUY

6Q BUY

on a signed +100 buy scale · WEAK BUY

3 tracked managers buying with 1 on a 6+ quarter streak. MODERATE signal.

Unified ConvictionScore · −100..+100

Smart money + insider + track record + trend + concentration + contrarian − dissent − crowding

Buy component

+21

Dissent penalty

−17

Unanimity bonus

+10

Quality differential

-4

Info density

+11

Buyers / Sellers

3 / 3

ConvictionScore v5 · 9-layer breakdown

13F superinvestor moves + Form 4 insider trades + 8-K material events. The SEC Signals trilogy.

Smart money (13F)

+11

Insider activity (Form 4)

Track record (CAGR)

-3

Trend streak

+10

Concentration

Contrarian bonus

Event signal (8-K)

− Dissent penalty

−17

− Crowding penalty

−0

Owners: 1·Buyers: 17·Sellers: 10·Buyer-CAGR-weighted expected return: +10.7% ±1.4%·How this is computed

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8-quarter activity

Distinct managers buying or selling NKE each quarter — last 2 years.

6 buy moves·0 sell moves·net buying

'24 Q1

'24 Q2

'24 Q3

'24 Q4

'25 Q1

'25 Q2

'25 Q3

'25 Q4

Buyers (new + add)Sellers (trim + exit)

Ownership breadth · 8 quarters

Breadth flat

+0 owners over 8Q

Q1 '24

Q2 '24

Q3 '24

Q4 '24

Q1 '25

Q2 '25

Q3 '25

Q4 '25

The number of superinvestors holding this name has been stable for 8 quarters. See the most-owned names across all tracked managers →

Multi-quarter conviction

Managers who have been moving the same direction on NKE for 2+ consecutive quarters. Streaks matter far more than single-quarter moves — they reveal thesis conviction, not reactive trading.

Consecutive-quarter BUYERS

Bill Ackman
Pershing Square Capital
6Q

Smart money activity

Every tracked 13F move on NKE — grouped by quarter, ranked by manager quality.

Smart money activity

17 buys · 10 sells across tracked 13F filings

Net signal: STRONG BUY

Q4 2025(6 moves)

Portfolio manager	Activity	Share change	% portfolio
Bill AckmanElite Pershing Square Capital Doubling down on the Nike turnaround thesis.	Add 20.00%	+3.20M	6.40%
Joel GreenblattElite Gotham Asset Management	Add 24.00%	+19K	0.00%
Bill Nygren Oakmark Funds	Add 72.00%	+6.28M	1.20%
Terry SmithTier 1 Fundsmith	Reduce 6.00%	-359K	2.10%
Andreas HalvorsenElite Viking Global Investors	Sell (exit)	-9.00M	0.00%
Polen CapitalElite Polen Capital Management	Sell (exit)	-4K	0.00%

Q3 2025(3 moves)

Portfolio manager	Activity	Share change	% portfolio
Bill AckmanElite Pershing Square Capital Nike turnaround thesis — first big add.	Add 22.00%	+3.50M	5.30%
Andreas HalvorsenElite Viking Global Investors	Add 29.00%	+2.03M	1.60%
Joel GreenblattElite Gotham Asset Management	Add 31.00%	+19K	0.00%

Q2 2025(4 moves)

Portfolio manager	Activity	Share change	% portfolio
Bill AckmanElite Pershing Square Capital First major Nike add — 3 consecutive quarters building.	Add 18.00%	+2.80M	4.50%
Andreas HalvorsenElite Viking Global Investors	Add 26.00%	+1.42M	1.40%
Bill Nygren Oakmark Funds	Buy (new)	+8.75M	1.00%
Polen CapitalElite Polen Capital Management	Reduce 41.00%	-3K	0.00%

Q1 2025(5 moves)

Portfolio manager	Activity	Share change	% portfolio
Bill AckmanElite Pershing Square Capital Ackman's first Nike position.	Buy (new)	+13.00M	3.10%
Andreas HalvorsenElite Viking Global Investors	Buy (new)	+5.55M	1.10%
Joel GreenblattElite Gotham Asset Management	Reduce 48.00%	-56K	0.00%
Polen CapitalElite Polen Capital Management	Reduce 54.00%	-7K	0.00%
Tom SlaterElite Baillie Gifford (Long Term Global Growth)	Reduce 28.00%	-51K	0.00%

Q4 2024(3 moves)

Portfolio manager	Activity	Share change	% portfolio
Bill AckmanElite Pershing Square Capital Doubling on Nike turnaround.	Add 18.00%	+2.30M	4.00%
Joel GreenblattElite Gotham Asset Management	Add 46.00%	+37K	0.00%
Polen CapitalElite Polen Capital Management	Reduce 11.00%	-2K	0.00%

Q3 2024(4 moves)

Portfolio manager	Activity	Share change	% portfolio
Bill AckmanElite Pershing Square Capital Ackman's debut Nike position.	Buy (new)	+13.20M	3.00%
Joel GreenblattElite Gotham Asset Management	Add 289%	+59K	0.00%
Tom SlaterElite Baillie Gifford (Long Term Global Growth)	Add 11.00%	+18K	0.00%
Polen CapitalElite Polen Capital Management	Reduce 100%	-8.95M	0.00%

Q2 2024(2 moves)

Portfolio manager	Activity	Share change	% portfolio
Bill AckmanElite Pershing Square Capital	Buy (new)	+3.04M	2.20%
Joel GreenblattElite Gotham Asset Management	Reduce 60.00%	-31K	0.00%

Insider activity

What the company's own executives and directors are doing — buys are highly bullish.

Latest news

Recent headlines for NKE — context for the moves above.

Who’s betting biggest on NKE

Consumer Discretionary sector →→ Ranks #71 of 83 tracked bets

Each bar is one manager’s position size in NKE as a % of their portfolio. Longer bar = bigger conviction bet. T1 badge marks the highest-quality track records.

Bill Ackman

5.3%

“Recent reentry on turnaround thesis.”

AI thesis

An AI-synthesised investment thesis for NKE, based on the 13F data above. Generated on demand — not stored or pre-computed.

AI thesis

Claude Haiku synthesis of BUY positioning from 1 institutional filers

Generate a 2-paragraph investment thesis synthesising 1 institutional holdings and the +4 conviction score.

Related smart-money signals

Derived from the same 13F filings

Same sector · Consumer Discretionary

Top conviction in this sector

All Consumer Discretionary names →

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The HoldLens signal dossier shows the unified −100..+100 ConvictionScore alongside live prices, multi-quarter trend detection, insider activity, and real-time news. Not investment advice. Methodology.